Cassandre

Origins

Cassandre is a visual style named after the French graphic designer and painter A.M. Cassandre. This style emerged in the 1920s and became famous during the Art Deco era. Known for its bold geometric shapes and elegant typography, Cassandre's style revolutionized the world of advertising and graphic design. His iconic posters for companies like Dubonnet, Normandie, and the PLM railway perfectly captured the spirit of the time. The use of vibrant colors, simplified forms, and strong composition made Cassandre's designs visually striking. This style gained popularity for its innovative approach to advertising and its ability to communicate messages effectively.