Ed Roth

Origins

Ed Roth is a visual style that emerged in the 1960s and became famous for its psychedelic and cartoonish designs. It is often associated with hot rod culture and is characterized by bold, vibrant colors, distorted perspectives, and exaggerated caricatures. Ed Roth's style gained popularity through his creation of the iconic character Rat Fink, a mischievous, grinning rodent. His designs were prominently featured on custom cars, t-shirts, and posters, contributing to the counter-cultural movement of the era.